Shop local campaigns don’t work. People need a more tangible reason to change their behaviour; it can’t just be about local love. That’s why we tapped into a hyper-local truth about the dangers of online shopping. In a city of only 112,000 people, Don’t Get Dieppe’d earned 97,000 video views and earned 1.05 million impressions, as well as earned media coverage on broadcast news. We proved that people do ‘love local.’ A local insight.